WholeHeartedly – FOOD PANDA

WholeHeartedly - FOOD PANDA

At the beginning we came up with many ideas but at last client would like to bold their current message, ‘ready to deliver wholeheartedly’. So, we simplified the idea and tell it shortly in the series of clips showing some real situations that people are feeling a tension right now just like, Being afraid of the temperature outside, binge watching series at home, getting bored from work routine.

No matter what you are feeling or doing. Just ORDER US FOOD PANDA. We will deliver your food #WHOLEHEARTEDLY

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Own Brand Product – TESCO

OWN BRAND PRODUCTS - TESCO LOTUS

Tesco Lotus has their own brand products and would like to communicate to the target for them to perceive a quality that comes with a reasonable price. Therefore, we had done few campaigns for each product right down below. They Mostly leaded by a short online video that we get consumer attention with sense of humor. Check them out!

TESCO - PALM OIL (The mission)

SAVE WORLD, SAVE CRUNCH – กรอบกู้สิ่งดีๆ
A campaign for Tesco Lotus Palm Oil which its benefits are to help you get your fried menu more crunchy-delicious. And It also contains OMEGA 3,6,9 which are good to your and your love ones’ health.

TESCO - THAI DESSERTS (The realest)

THE REALEST – เทสโก้ขนมไทย แท้กว่านี้ไม่มีละ
Since some people may feel desserts that are sold in a convenience store would be less quality and its taste wouldn’t be real, while Tesco lotus express has the realest thai desserts; rosted banana and thai taro pudding. To communicate this, we show food shots with a thai rhyme voice over to tell how authentic in thai we truly are and understand!

TESCO - THAI SNACKS (The unstopable)

THE UNSTOPABLE – อร่อยแบบไทยแท้ เบรกแตก
Next is Sugar coated taro sticks. The one in The Authentic Thai snack by Tesco Lotus. Its video clip tells how well it has been made. They only use well quality materials. Just to make you feel like you can not help yourself to stop eating it until it causes other in a trouble.

TESCO - GO COOK PAN (The new wave)

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THE NEW WAVE – คลื่นลูกใหม่แห่งวงการครัว
Go cook is an imported non-stick pan from UK under the name of Tesco. To make consumers get its unique selling point real quick, we used the sound that thai people already known for a long time which seems likely a sound of SIAM Water Park spot. So, when they hear it, they can sense about how flow it is.

COCO PRIDE – MALEE

#COCOpride - MALEE COCO

There was a brief from a lovely client, malee that would like to announce their new products in the coconut water pipeline. Surprisingly, they are not simple but they are mixed! COCONUT x LYCHEE and COCONUT x WATERMELON water. While a client was creating a variety in their product line, we created a conversation saying “A diversity makes our world more colorful!”

Here comes a 15 sec online video showing a beauty pageant competition, starring the malee original coconut water shouting an introducing sentence and leads to their friends.

STAY FRESH – MALEE

STAY FRESH - MALEE Fruit Fresh

For over 40 years, Malee has served consumer with fruit juices, beverages, and canned fruits with high quality of freshness.
To launch their brand new product line for fruit fresh juice named Malee 100% fruit fresh (by the cold pressure processing)
we make the campaign “Stay Fresh” as a statement where these juices stand to keep a freshness and nutritive value to consumers
and also to encourage people to Stay Fresh everyday.

Twist to your Nature – ELIO

Easy Twist To Your Nature - ELIO

ELIO, a condominium project by Ananda Development had launched new location project called “Elio Sathorn-Wutthakat”
Elio itself believes in balancing a nature and a living an urban life. Also to live must be EASY. So, this project comes up with a communication direction as “Easy twist to your Nature” to portray how easy to live here to connect with the urban life in a town and come back to your place where filled with the huge and real nature (its facilities)

THE RUNAWAY – REJOICE

THE RUNAWAY - REJOICE THAILAND

Back in the beginning of 2018, Procter and Gamble global would like to cut down the advertising budget. In a meantime, they were also looking for another way that could work with less budget and time. Google stepped in the game and invited P&G (Rejoice) to join a Youtube Lab (A project that they make a brand meets a content creator and also the agency who works as the brand’s partner to work together and created a limited-budget branded content.

To introduce a new product named ‘REJOICE PERFUME Smooth”, a shampoo that featured the perfume scented. We decided to created branded content to make a conversation between a brand and their consumers. It happended to be a Korean-drama but only a trailer to tell a part of the story and make the target feel curious what it is about. But when they watched it till the end. Then they realised that It was a branded content by Rejoice New Product that has a unique selling point about the scented.

K-DRAMA Trailer 'THE RUNAWAY'

A story of young Korean girl who is seeking for her dream, to be a pop star. But her major obstacle was an outer look which is not accepted elsewhere. So she ran away to Thailand then met a man who seemed likely to fall for her and helped her to achieve a dream. At the end she found out a secret behind.

Creative Directors : Apiwat Pattalarungkhan & Irvine Prisilia
Copy-writer :  Jidapa Udomkittivorakul
Art-director : Atthapong Rakkhatham
P&G Thailand Hair Care team : Shin Yoo Jung, Teerapat Pongmaytee.
Production team: Buffet Channel

SO FAR!

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