CASE STUDY FILM
BE ETRINITY - IDEO Q PHAHOL SAPANKHWAI
“BE ETRINITY” is the concept for the IDEO Q Phahol – SapanKhwai. The condominium that is made for those who seek for something balanced in their life, Be able to connect the urban life and live among the fully nature.
The concept ETRINITY is a combine words between Eternal and Trinity. The magic number of 3 is from Human-Urban-Nature that blend in together perfectly in this project.
Unfortunately, the project got cancelled due to the declining of purchasing in a real estate industry.
STAY FRESH - MALEE Fruit Fresh
For over 40 years, Malee has served consumer with fruit juices, beverages, and canned fruits with high quality of freshness.
To launch their brand new product line for fruit fresh juice named Malee 100% fruit fresh (by the cold pressure processing)
we make the campaign “Stay Fresh” as a statement where these juices stand to keep a freshness and nutritive value to consumers
and also to encourage people to Stay Fresh everyday.
Easy Twist To Your Nature - ELIO
ELIO, a condominium project by Ananda Development had launched new location project called “Elio Sathorn-Wutthakat”
Elio itself believes in balancing a nature and a living an urban life. Also to live must be EASY. So, this project comes up with a communication direction as “Easy twist to your Nature” to portray how easy to live here to connect with the urban life in a town and come back to your place where filled with the huge and real nature (its facilities)
THE GREATEST GRAND SALE 2018 - 'GO FOR IT'
There’s always an annual Sale Period for department stores. But CPN never doesn’t a regular.
So, they serve customers with The Greatest Grand Sale. Back in that time, the theme was “GO FOR IT” เพราะของเซล รอไม่ได้
A challenge was to maximize the contract that clients had with celebrities. And also to make this SALE campaign works by making the target feel like they need to rush for SALE items in stores; therefore, its key visual became the race.