MADHUB – KBank

MADHUB - KASIKORN BANK

CHALLENG
KBank, the number-one bank for e-commerce, has launched MADHUB – The hub for all online makers and dreamers, in order to be a complete solution for online business. So, to let online merchants perceive about this online service, we turn MADHUB into a short film, with a simple storytelling in an outstanding approach.

IDEA
Everyone can be an online merchants. But the truth behind being an online merchant, is about to handle everything themselves such as shipping, finance, logistics and marketing. While no one is great at everything, then why an online merchants have to? We turn this pain point into the execution of “Renaissance Man”, a person named Chainarong, who is insanely great at everything that literally doesn’t exist in the real world. To portray that if you aren’t a renaissance man like Chainarong, MADHUB will be here to help you as a solution for the online business.

RESULT
Suddenly when the online film has launched, it goes viral in social media, with over 16 million views on Youtube, over 500 shares on Facebook, and over twenty thousand registered on kasikornbank.com/madhub KBank is now a digital banking leader for online merchants.

AT A GLANCE

VIEWS

NUMBER OF REGISTERED MEMBERS

OVER TWENTY THOUSAND

LOST – TROS

LOST - TROS Zinc Series

Gen Z always wants to explore something new that could be a perfect match to their lifestyle and even their love ones. Furthermore, a charm is something that could bring them what they never expect before.

TROS Zinc Series, grooming products for men would like to be a part of men’s lifestyle. They need to encourage men to live their life freely, go wherever their heart takes and if they are unluckily fall into some circumstances, they can get a way from it with their confidence and charm.

“TROS – LOST หลง รอด” A branded video content telling a story of a young reckless man who has a thought that life must get lost then we would find something we never expect. He decided to travel alone in Japan just for his fun. Ultimately, this getting lost situation gives him a mysterious girl who gets him locked up. “How to get away with it?” is a question that pops in his head. What will be the key that can help him like usual?

SO FAR!

VIEWS