#COCOpride - MALEE COCO
There was a brief from a lovely client, malee that would like to announce their new products in the coconut water pipeline. Surprisingly, they are not simple but they are mixed! COCONUT x LYCHEE and COCONUT x WATERMELON water. While a client was creating a variety in their product line, we created a conversation saying “A diversity makes our world more colorful!”
Here comes a 15 sec online video showing a beauty pageant competition, starring the malee original coconut water shouting an introducing sentence and leads to their friends.
STAY FRESH - MALEE Fruit Fresh
For over 40 years, Malee has served consumer with fruit juices, beverages, and canned fruits with high quality of freshness.
To launch their brand new product line for fruit fresh juice named Malee 100% fruit fresh (by the cold pressure processing)
we make the campaign “Stay Fresh” as a statement where these juices stand to keep a freshness and nutritive value to consumers
and also to encourage people to Stay Fresh everyday.