THE GREATEST GRAND SALE 2018 - 'GO FOR IT'
There’s always an annual Sale Period for department stores. But CPN never doesn’t a regular.
So, they serve customers with The Greatest Grand Sale. Back in that time, the theme was “GO FOR IT” เพราะของเซล รอไม่ได้
A challenge was to maximize the contract that clients had with celebrities. And also to make this SALE campaign works by making the target feel like they need to rush for SALE items in stores; therefore, its key visual became the race.