MADHUB - KASIKORN BANK

CHALLENG 
KBank, the number-one bank for e-commerce, has launched MADHUB – The hub for all online makers and dreamers, in order to be a complete solution for online business. So, to let online merchants perceive about this online service, we turn MADHUB into a short film, with a simple storytelling in an outstanding approach. 

IDEA 
Everyone can be an online merchants. But the truth behind being an online merchant, is about to handle everything themselves such as shipping, finance, logistics and marketing. While no one is great at everything, then why an online merchants have to? We turn this pain point into the execution of “Renaissance Man”, a person named Chainarong, who is insanely great at everything that literally doesn’t exist in the real world. To portray that if you aren’t a renaissance man like Chainarong, MADHUB will be here to help you as a solution for the online business.

RESULT 
Suddenly when the online film has launched, it goes viral in social media, with over 16 million views on Youtube, over 500 shares on Facebook, and over twenty thousand registered on kasikornbank.com/madhub KBank is now a digital banking leader for online merchants.